We saw a problem — and we had the engineering to do something about it.
Veramap is our privacy-first family location-sharing app — a principled alternative to Life360. It has its own home at veramap.app. This page is about why we built it, and what it says about the firm.
A product we already used was doing something wrong.
Life360 — the dominant family location-sharing app, with 66 million monthly active users — was one of the largest sellers of precise location data in the United States.
In December 2021, The Markup published the investigation. Real-time locations, including children's, were being sold to roughly 40 data brokers, hedge funds, insurance companies, and financial institutions. Parents who installed the app to know their kids got home from school were unknowingly funding a surveillance data machine.
Life360 eventually said it would stop selling raw data. Then it found other ways. The in-house data unit, Arity, kept operating. Audience segments kept moving through partners like LiveRamp. The S-1 filing still lists user data monetization as a revenue stream. The pattern is consistent. When a company's business model depends on monetizing user behavior, privacy promises have a shelf life.
Conviction, not a pivot.
Veramap started with one of our own — a parent who used those apps with his own family, learned what was happening to his children's location data, and decided enough was enough.
Not a business decision. A parent decision. The question that followed was narrow: what would a family location app look like if betrayal were architecturally impossible, not just against policy? We had the engineering. So we built it.
Principles don't count when they cost nothing. Ours cost us a revenue line other firms take for granted — and that's the point.
Privacy by architecture, not policy.
Every coordinate is encrypted on the user's device before it ever leaves the phone, using the same cryptographic primitives Signal uses.
Curve25519 for key exchange, XSalsa20-Poly1305 for authenticated encryption. Our servers route ciphertext only. We do not see, store, or have any technical means of reading user locations. Selling that data isn't a choice we've declined to make — it's mathematics. There is nothing for us to sell.
The business model, the architecture, and the stated values all agree with each other. Encryption is structural. It cannot be revoked by a future executive, a future board, or a future acquirer.
One product, done properly.
Real-time location sharing within invite-only Loops, with Smart Geofences, arrival and departure alerts, battery monitoring, driving detection, Ghost Mode, and a three-tier privacy system per member. That's the product.
Subscription revenue only. Free tier covers where-is-my-family-right-now. Veramap Plus at $7.99/mo or $59.99/yr adds location history, driving reports, and proactive alerts. End-to-end encryption is unconditional, never gated.
The core product stands on its own. No roadside assistance, no identity-theft bundles, no pet trackers, no partner upsells. The business model doesn't need to compensate for anything.
Radical transparency. We publish what we can and cannot see. Anyone is welcome to verify the claims.
Designed for moms first. The decision-maker, installer, and advocate in most families. The product is built for her before anyone else.
Veramap is in MVP, targeting Q3 2026 for public launch. React Native on the client, NestJS and PostgreSQL on the server, Mapbox for maps, TweetNaCl for the cryptography. Bootstrapped, solo-built, and held to the same standard every engagement we take on gets built to.
Tell us what you're trying to solve.
If we're the right fit, we'll send a written proposal within a week. If we're not, we'll tell you and point you somewhere useful. Either way you'll hear back within 1–2 business days — usually sooner.