Custom applications & internal systems
The operational software your team runs on daily. Dashboards, workflow tools, processing pipelines, internal CRMs, and compliance systems — built to handle real volume, not demo data.
Vibe coding is fine — for side projects. For the systems your business actually runs on, you want written scopes, fixed milestones, and a senior engineer on the other end of the phone. Projects from $50K to $500K+.
Real operational systems for businesses where software is a serious lever — not a branding exercise. Four areas of focus, deliberately narrow.
The operational software your team runs on daily. Dashboards, workflow tools, processing pipelines, internal CRMs, and compliance systems — built to handle real volume, not demo data.
Clean contracts between your systems and your partners'. Data pipelines, third-party integrations, event-driven services, and the unglamorous middle layer that makes the business actually function.
Production-grade AI agents built into the systems your business runs on — doing work that used to cost you employees. Hundreds to thousands of hours a month returned to the team, measurable from the first deployment.
New systems built right from the first commit, and existing systems rescued, rewritten, or extended when the situation demands it. We'll tell you honestly whether to fix it, rebuild it, or leave it alone.
One defined project, a phased rollout, or a multi-quarter enterprise engagement. Every scope is written and every price is on the page before we start. Procurement should not be a treasure hunt.
One defined build with a clear endpoint — a system to replace, a tool to launch, a vendor to swap out. A written proposal defines what gets built, when each milestone ships, and what it costs. Signed once, delivered on schedule.
Larger initiatives, shipped in phases. Each phase delivers working software before we scope the next — you see real ROI before committing to what comes after. Our longest engagements started this way, growing because the work earned it.
Multi-team, multi-system initiatives that begin as either a project engagement or phased rollout and extend into structured, multi-quarter delivery. Scoped individually, quoted in writing.
Four stages. No discovery calls dressed as sales motions. No deck theater. Every stage has a written artifact you can hold up at the end and say: this is what we agreed to.
Thirty minutes. Plain talk about what you're trying to solve, whether we're the right fit, and what the work would likely cost. No slide deck, no discovery framework. If we're not a fit, we'll tell you and point you somewhere useful.
One document. Scope, milestones, timeline, price, and the assumptions we're operating under. You read it, we answer questions. It becomes the working contract — it doesn't change unless you ask it to.
We focus on shipping product, not sitting in meetings. Work happens async by default — Slack, email, the occasional call when it matters. You talk directly to the engineer doing the work, not a project manager relaying messages. We reach out when we're blocked or need a decision. You reach out whenever. No standing demos, no status theater.
Code ships to your servers as it's written — you've already got it. Delivery is the final milestone: documentation, a handoff session with your internal team, and the engagement closes. If you want us to keep running it, that's a separate conversation.
What’s scoped is what ships.
Anonymized at client request, summarized here with the parts that matter — the operational problem, the shape of the solution, and the stack. Full references available on request.
Replaced a decade-old Excel-based revenue check workflow with a custom application handling division orders, revenue distribution, and cash reconciliation. Cut month-end close from nine days to two. Three-month build, delivered on schedule.
Mobile-first field services platform for crew dispatch, job management, site reporting, and route planning. Six-month engagement across discovery, design, and phased delivery. Ended a 15-year run of vendor systems the operations team had been fighting since the company started.
Veramap is our privacy-first family location-sharing app — a principled alternative to Life360. We built it because our convictions about how software should be made, owned, and held accountable ought to show up in what we put our own name on, not just what we ship for clients.
Location data is end-to-end encrypted on-device using the same cryptographic primitives Signal uses. Our servers route ciphertext only. Selling user data isn't a policy we declined — it's mathematically impossible, because we can't read what passes through. The business model, the architecture, and the stated values all agree with each other.
That's the standard we hold ourselves to. It's also the standard every engagement we take on gets built to.
A boutique firm sits between two broken options: the large agency that disappears behind account managers, and the freelancer who can't scale. Here's how we sit in the middle.
You talk to the engineer. Not an account manager, not an offshore contractor. The person building your system is the person on the call.
Written scopes, fixed milestones. You know what's being built, when it ships, and what it costs — in writing, before any code is written.
Senior-level work only. Every engagement is staffed with engineers who have shipped production systems at real companies. No junior padding, no bench-warming.
Email returned within 1 – 2 business days. Phone calls returned same day. If we're on holiday, you'll know before you send the message.
Code ships as milestones are paid. Source, documentation, deployment, credentials — released to your servers against each paid milestone, not as a final handoff. Yours as you go. No vendor lock-in, no code held hostage over a final invoice.
We're still here in five years. Boutique, not bootstrapped-into-a-corner. We pick engagements we can deliver and clients we want to work with twice.
If we're the right fit, we'll send a written proposal within a week. If we're not, we'll tell you and point you somewhere useful. Either way you'll hear back within 1–2 business days — usually sooner.